Guideline 3.1.2 rejection (Subscriptions): what it means and how to fix it
Your subscription paywall or listing is missing required information, like price, length, or links to your terms and privacy policy.
What Apple is saying
Auto-renewing subscriptions must clearly show what users get, how much it costs, how long each period is and when it renews, and include working links to your Terms of Use (EULA) and Privacy Policy, both in the app and in your App Store metadata. Free trials need to say what happens when they end.
Common causes
The paywall shows a per-week price but bills monthly or yearly, or hides the full price.
The billed amount isn't the most prominent price on the paywall.
No Terms of Use and Privacy Policy links on the paywall.
No Terms of Use (EULA) link in the App Store description or the EULA field.
The trial's end and renewal aren't explained.
How to fix it
Show the billed amount and period clearly (e.g. "$29.99 per year"), more prominently than any per-week breakdown.
State the trial length and that it renews automatically unless cancelled.
Add tappable Terms of Use and Privacy Policy links on the paywall.
In App Store Connect, add a Terms of Use link to the description (or use the standard Apple EULA) and a Privacy Policy URL.
Upload a new build if the paywall changed, then resubmit.
Do you need a new build?
If the paywall changes, yes. Metadata-only fixes (EULA link) can go with the same build.
Reply to App Review
Send this in Resolution Center (App Store Connect → your app → the rejected version) after fixing. Fill in the [brackets].
Hello,
Thank you for the review. Our subscription screen now shows the full billed price and period, the renewal terms, and links to our Terms of Use and Privacy Policy. We've also added the Terms of Use link to the app description. These are in build [number].
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