Guideline 2.3 rejection (Accurate Metadata): what it means and how to fix it
Your App Store listing (name, description, screenshots, keywords) doesn't accurately reflect the app.
What Apple is saying
Everything on your product page has to match what the app actually does. Screenshots must show the app in use, the description can't promise features that aren't there, and the name, subtitle and keywords can't be stuffed with search terms, competitor names or prices. Mentioning other platforms (like Android) in your metadata is also flagged.
Common causes
Screenshots are only marketing art or a splash screen, or show a different device than the size they're uploaded for.
The description or screenshots mention features that are missing or behind a paywall without saying so.
The app name or subtitle is packed with keywords, or the keywords include competitor or trademarked names.
The listing mentions Android, Google Play or another platform.
Age rating or category doesn't match the content.
How to fix it
Find the sub-guideline in the message (e.g. 2.3.3 is screenshots, 2.3.7 is name and keywords, 2.3.10 is other platforms).
Replace screenshots with real in-app screens at the required sizes. Device frames and captions are fine.
Rewrite the description so every feature listed exists, and note which ones need a purchase.
Trim the name and subtitle to a real name and a plain description, and remove other brands from keywords.
Save, then resubmit the same build.
Do you need a new build?
Usually not. Metadata is edited in App Store Connect and the existing build is resubmitted.
Reply to App Review
Send this in Resolution Center (App Store Connect → your app → the rejected version) after fixing. Fill in the [brackets].
Hello,
Thank you for the feedback. We've updated the [screenshots / description / app name and keywords] so they accurately reflect the app. [Brief description of the change.]
We've resubmitted the same build for review.
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